Teaming up with agency BBDO New York, the Mars owned candy brand M&M’s released its Super Bowl LVIII campaign on 6 February – a week ahead of the Big Game – called ‘Almost Champions’. The spearhead spot stars actress Scarlett Johansson (who has never won an Oscar) alongside NFL legends Dan Marino, Terrell Owens and… Continue reading Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII
Tag: Candy
Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
On 6 September, a day head of the start of the 2022/3 NFL season, Snickers rolled out a new iteration of its ongoing US ‘Rookie Mistake Of The Year’ activation programme with creative fronted by player ambassadors Stefon Diggs and Najee Harris. Through the regular season, the Mars owned ‘Official Chocolate Bar Sponsor of… Continue reading Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
NASCAR & Joe Gibbs Racing Ask If Kyle Busch Can Count Skittles Faster Than Kid Reporter?
A new activation by NASCAR sponsor Skittles saw the confectionary company’s kid reporter Lacey Caroline square off against driver Kyle Busch to see who can count the most Skittles in 30 seconds in a campaign called ‘NASCAR Candy Challenge’. The social spot launched on both the team and the brand’s social channels on 4… Continue reading NASCAR & Joe Gibbs Racing Ask If Kyle Busch Can Count Skittles Faster Than Kid Reporter?
M&M’s Premium At-Track Glamping Experience To Bring NASCAR Sponsorship To Life
The summer saw M&M’s leveraged its NASCAR sponsorship through a branded Glampground: : a first-of-a-kind, all-inclusive premium clamping experience for race fans and chocolate lovers at the Kentucky and Bristol Motor speedways. This US activation, on 13 July and 17 August, aims to offer an unforgettable weekend that ‘deliver on the colorful fun M&M’S is… Continue reading M&M’s Premium At-Track Glamping Experience To Bring NASCAR Sponsorship To Life
Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Marshawn Lynch genuinely loves Skittles and the confectionary brand has returned the love with a new list building campaign contest built around a limited edition, personalised packaging initiative based around the player. The limited edition ‘Marshawn Pack’ comes appropriately in an Oakland Raiders silver and black colour scheme and features Lynch’s photograph and signature… Continue reading Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
