National Hockey League (NHL) partner MassMutual activated its tie-up during the 2023 NHL Winter Classic through a campaign called ‘On And Off The Ice’ starring Boston Bruins defenseman Charlie McAvoy and his father. The campaign, which was created in collaboration with full service agency Giant Spoon, aimed to drive contextual relevance in the company’s… Continue reading Bruins McAvoy Fronts NHL Partner MassMutual ‘On & Off The Ice’ Ad For 2023 Winter Classic
Tag: Television Commercial
Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
NFL super star quarterback Tom Brady and supermodel turned business titan Gisele Bundchen fronted a $20m ‘You In?’ campaign endorsing cryptocurrency exchange platform FTX. The comic campaign is spearheaded by a humorous commercial in which the pair play over football rivalries was created by recently appointed agency DentsuMB (with Dentsu’s 360i handling the media)… Continue reading Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
A new integrated campaign in Germany from teched-up bike and fitness brand Peloton sees at-home fitness fanatics work up a sweat to promote the brand’s new Bike+. Created by agency Kolle Rebbe, the campaign seeks to introduce the new bike’s functions and unique selling points to the German market following the brand’s launch in… Continue reading Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’
To coincide with the start of the 2020 IPL, Make My Trip teamed up with the Royal Challengers Bangalore for a new campaign promoting its getaway daily deals on its app. Themed around the fact that, due to the pandemic, this year’s tournament is not being played in India but in a bubble in… Continue reading Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’
Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign
24 hours ahead of the start of the rescheduled IPL 2020, which began on 19 September 2020 in the UAE, Facebook launched a new campaign in India extending its ‘More Together’ brand platform through a series of films being rolled out for this season’s Indian Premier League. Conceptualised by agency Taproot Dentsu, the campaign is built around… Continue reading Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign
Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
In August the ABInBev brand activated its sponsorship of Europe’s two powerhouse domestic leagues – The Premier League (England) and La Liga (Spain) – with a year-long global advertising campaign. The initiative is Budweiser’s biggest ever integrated international campaign: it spans g five continents and 20 different countries – ranging from Chile and China,… Continue reading Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
AB InBev Budweiser Big Game Spot Shines Light On Disaster Relief Progamme
Long-time Super Bowl spot buyer Budweiser’s Big Game ad for 2018 focuses on its disaster relief efforts and aims to raise further funds for the NFL official brewer’s cause programme. Over the previous 30 years, Budweiser has donated 79 million cans of water to disaster relief and last year alone its relief programme distributed… Continue reading AB InBev Budweiser Big Game Spot Shines Light On Disaster Relief Progamme
