Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign

24 hours ahead of the start of the rescheduled IPL 2020, which began on 19 September 2020 in the UAE, Facebook launched a new campaign in India extending its ‘More Together’ brand platform through a series of films being rolled out for this season’s Indian Premier League.   Conceptualised by agency Taproot Dentsu, the campaign is built around… Continue reading Facebook ‘Jersey’ Ad Leverages IPL Fever & Extends ‘More Together’ Campaign

Indian Cricket Fans Rule In New Twin Spot Campaign For Network 18’s CricketNext App

A new video led campaign for Network 18’s sports app CricketNext launched in India in January putting cricket-crazy fans at the heart of the creative.   The app was designed to act as a forum for fans to share their opinions and post video comments, as well as access live scores and averages and other… Continue reading Indian Cricket Fans Rule In New Twin Spot Campaign For Network 18’s CricketNext App