Defending MLB champions Kansas City Royals, who have had back-to-back World Series appearances, are celebrating the team’s recent success at the start of the new season with a not-for-profit campaign revolving around a customised micro-chipped baseball containing thousands of fan messages. To mark the Opening Day of the new MLB season and leverage KC… Continue reading Kansas City Royals, MLB & VLM’s Smart Baseball ‘Relay the Way’ Digital Time Capsule
Tag: Kansas City Royals
Neighbour-Created Crowd-Sourced GoFundMe Campaign Sends Noah To Wold Series
Our favourite campaign around this year’s MLB World Series wasn’t a sweeping piece of sponsor activation, or even powerful property owner promotion, or even a player-led ambush initiative, but rather a neighbour-created cause campaign revolving around a six-year-old Kansas City Royals fan battling cancer. This inspiring viral campaign sent the young Kansas fan to… Continue reading Neighbour-Created Crowd-Sourced GoFundMe Campaign Sends Noah To Wold Series
