The Chase Elliott Foundation joined forces with NASCAR sponsor NAPA AUTO PARTS and the Hendrick Motorsports team for the expanded, fifth iteration of its ‘DESI9N TO DRIVE’ art collaboration to benefit Children’s Healthcare of Atlanta (Children’s). The fundraising campaign, created by agency VMLY&R, is based around a full design makeover of Chase Elliott’s driver… Continue reading Chase Elliott Foundation & NASCAR Sponsor Napa Auto Parts, Hendrick Motorsport & Children’s ‘DESI9N TO DRIVE’
Tag: Cancer
Prostate Cancer UK & LMA Launch New ‘Men, We Are With You’ Campaign Ahead Of New Season
Launched on 31 July, a few days ahead of the 2019/20 season kick-off, the League Managers Association (LMA) leveraged its partnership with Prostate Cancer UK to raise awareness of a disease that claims the life of one man every 45 minutes. The ‘Men, We Are With You’ campaign features some of British football’s biggest… Continue reading Prostate Cancer UK & LMA Launch New ‘Men, We Are With You’ Campaign Ahead Of New Season
CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
World Cancer Day, 4 February, is a global event aimed at uniting the world in the fight against cancer and this year Cricket South Africa (CSA) urged its commercial partners, broadcasters and opponenets to join the team’s campaign against the disease for the Pink One Day International against England. Held at Johannesburg’s Wanderer’s Stadium… Continue reading CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
Neighbour-Created Crowd-Sourced GoFundMe Campaign Sends Noah To Wold Series
Our favourite campaign around this year’s MLB World Series wasn’t a sweeping piece of sponsor activation, or even powerful property owner promotion, or even a player-led ambush initiative, but rather a neighbour-created cause campaign revolving around a six-year-old Kansas City Royals fan battling cancer. This inspiring viral campaign sent the young Kansas fan to… Continue reading Neighbour-Created Crowd-Sourced GoFundMe Campaign Sends Noah To Wold Series
Good/Bad/Ugly Day For USA Stadium Naming Rights Deals
The NFL’s Cleveland Browns signs its first naming rights deal with FirstEnergy on the same day that MLS’ Sporting Kansas City’s stadium naming contract with Livestrong ends abruptly. To much local fanfare and described with a great deal of excitement, a ‘special event’ for the media and the fans was held on 15 January to… Continue reading Good/Bad/Ugly Day For USA Stadium Naming Rights Deals
