Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery. Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Tag: Staff
Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
Admiral, the insurance company and shirt sponsor of the Welsh rugby team, is leveraging the Rugby World Cup through a viral of its choir singing the Welsh anthem in the heart of England territory. Welsh rugby classic ‘Hen Wlad Fy Nhadau’ (‘Land Of My Fathers’) was performed flashmob-style in London’s Victoria Station is led by… Continue reading Welsh Rugby Shirt Sponsor Admiral Holds Cheeky Choir Central London Flashmob
