BT-owned EE rolled out a third wave of work under its ‘Hope United’ squad to launch ‘GayVAR’:an integrated campaign which leverages the mobile operators’ status as the lead partner of The Football Association (The FA) and its flagship Wembley Stadium by highlighting and tackling online homophobia in football. Inspired by the game’s VAR (Video Assistant… Continue reading UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
Tag: Essence
In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
On 24 May, leveraging the climax of the UK football season and ahead of the late running UEFA Euro 2020, The FA, SFA, WFA and IFA partner BT launched a new football team, called ‘Hope United’, to front a new campaign tackling online hate. Rolled out in the build-up to the rescheduled Euro 2020… Continue reading In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
BT Sport Spotlights Flexibility In ‘Unlimited Subs’ New Premier League Season Promotion
BT kicked off its 2020/21 Premier League season launch campaign in the last week of August via a TV commercial featuring a strong team of football stars which set out to showcase the breadth and depth of the broadcaster’s content and the flexibility available to customers on BT TV. The ‘Unlimited Subs’ campaign was… Continue reading BT Sport Spotlights Flexibility In ‘Unlimited Subs’ New Premier League Season Promotion
