Celebrating soccer as a social good, Coca-Cola launches its Brazil 2014 ‘The World’s Cup’ campaign – the biggest marketing programme in its history. The global initiative is introduced by a two-minute launch story-telling spot, ‘One World, One Game’, which follows four football teams who’s players and communities have overcome life’s challenges, hardships and tragedies… Continue reading Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
