Optimum Nutrition, the sports nutrition brand owned by Glanbia Performance Nutrition (GPN), released a global communications campaign on 4 March titled ‘Unlock More You’ and showcasing how the product helps unlock sporting moments of achievement and celebration. Developed in partnership with creative agency TBWA (Dublin), which was appointed as Optimum Nutrition’s global brand agency in… Continue reading Optimum Nutrition Integrated Global Campaign Urges All Athletes To ‘Unlock More You’
Tag: 100 Markets
Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
Pepsi ambushes Coca-Cola’s official World Cup sponsorship with its ‘Now Is What You Make It’ initiative leveraging excitement around the planet’s biggest sporting event. The campaign’s title is a play on the brand’s umbrella ‘Live For Now’ big idea and the work launched on the same day great rival and official FIFA sponsor Coca-Cola’s… Continue reading Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
