Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and support for Team Rubicon. The initiative, which follows on from the PepsiCo brand’s new partnership with the military non-profit organisation (which pairs the skills and… Continue reading Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
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T-Mobile’s Six-Second MLB World Series Microspots ‘Hugely Effective’ In Its Hurricane Relief Initiative
MLB sponsor T-Mobile led the group of advertisers trying out Fox’s six-second commercial experiment during the 2017 World Series and results suggest that these new short-form spots boosted viewer engagement metrics like ‘brand recall’, ‘message recall’ and ‘likability’. T-Mobile used the new microspot, six-second format to promote its hurricane relief initiative during Fox’s telecast… Continue reading T-Mobile’s Six-Second MLB World Series Microspots ‘Hugely Effective’ In Its Hurricane Relief Initiative
