MLB sponsor T-Mobile led the group of advertisers trying out Fox’s six-second commercial experiment during the 2017 World Series and results suggest that these new short-form spots boosted viewer engagement metrics like ‘brand recall’, ‘message recall’ and ‘likability’. T-Mobile used the new microspot, six-second format to promote its hurricane relief initiative during Fox’s telecast… Continue reading T-Mobile’s Six-Second MLB World Series Microspots ‘Hugely Effective’ In Its Hurricane Relief Initiative
