Bud Light has extended its ‘Dilly Dilly’ big idea to its NFL activation leveraging the new season with an integrated activation programme that spans both commercials and commemorative packaging. The AB InBev beer brand, the official beer of the NFL, began its latest phase of NFL activation with the pre-season, late August launch of… Continue reading Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
Tag: #DillyDilly
Bud Light’s ‘Dilly Dilly’ Catchphrase Banned At The Masters After Shirt/Social Ambush Campaign
Building on the memorable/annoying ‘Dilly Dilly’ catchphrase introduced during its Super Bowl campaign earlier in the year, Bud Light continues its tactics of leveraging the line through sports events by sending 1,000 shirts and caps bearing the catchphrase to Augusta for the 2018 Masters. The Masters banned yelling “Dilly Dilly” so @budlight quickly produced… Continue reading Bud Light’s ‘Dilly Dilly’ Catchphrase Banned At The Masters After Shirt/Social Ambush Campaign
