Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room

In its first year as the NFL’s official NFL car sponsor, Hyundai is amping up its auto activation with 4 TV spots in the Big Game which form the core of its Super Bowl activation.   While the car marque has more than 400 vehicles serving as promotional cars throughout Super Bowl week, a series… Continue reading Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room

Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion

The first week of June sees the launch Hyundai USA’s 360 degree marketing platform celebrating fan passion around the World Cup.   The US activation from FIFA’s official automotive partner is led by two all-new, in-game 30-second (with extended one minute versions and dual language) spots featuring the redesigned 2015 Sonata.   ‘Boom’ aims to… Continue reading Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion