Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo

Google, which holds multiple NBA sponsorship titles including Official Search Trends and Fan Insights Partner and Official Fan Phone, extended it Super Bowl marketing through to the NBA All-Star Weekend with a multi-strand activation programme that primarily highlighting the Pixel 6 Phone’s Real Tone tech feature.   The NBA’s official fan phone, the Pixel 6, is championed… Continue reading Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo

Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign

On 19 October, as the 2021/2 season tipped-off, Google penned a new multi-year basketball partnership which saw its Google Pixel becoming the ‘official fan phone of the NBA, NBA G League and NBA 2K League’ and the first presenting partner for the NBA Playoffs.   The tie-up was promoted through a simple, hoops graphic focused… Continue reading Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign