Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign

On 19 October, as the 2021/2 season tipped-off, Google penned a new multi-year basketball partnership which saw its Google Pixel becoming the ‘official fan phone of the NBA, NBA G League and NBA 2K League’ and the first presenting partner for the NBA Playoffs.   The tie-up was promoted through a simple, hoops graphic focused… Continue reading Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign

LeBron Led Mashup Spot Announces Apple’s Beats By Dre As The Official NBA/WNBA Audio Sponsor

Beats by Dr and the NBA have signed a global partnership – spanning marketing and merchandising – and the headphones brand celebrated the official tie-up with a new mashup spot that stars Lebron James and a strong team of hoops endorsers.   The multi-year alliance sees Beats become the official headphone, wireless speaker and audio… Continue reading LeBron Led Mashup Spot Announces Apple’s Beats By Dre As The Official NBA/WNBA Audio Sponsor