NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world. Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
Tag: Search Engine
Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
On the first day of Sochi 2014, search engine beheamouth Google took a highly visible stance against Russia’s controversial anti-gay law by rolling out a rainbow and winter sports version of its iconic logo. The internet giant’s Sochi ‘Google Doodle’ clearly draws creative inspiration from both the Winter Olympics’ official colour scheme and the… Continue reading Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
