To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation and make sure that there is enough wood in the future to make goalposts for the next generation. Emerging from research which found that the… Continue reading Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’
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AT&T Leverages Its Masters Rights Via Non-Golf B2B Campaign ‘Power Of &’
The ‘Power of &’ campaign, its biggest business-to-business initiative in recent history, aims to show how AT&T helps business customers navigate paradoxes in today’s complex business world and debuts during the 2016 Masters. The telco is using its leveraging its rights as an Augusta sponsors to launch the fresh brand positioning campaign Developed… Continue reading AT&T Leverages Its Masters Rights Via Non-Golf B2B Campaign ‘Power Of &’
