Ahead of the first Major of the year, PGA Tour expands its alliance with Under Armour and its flagship golf ambassador Jordan Spieth with a TV, digital and social media campaign called ‘Golf Season Is Back’. Each year, PGA Tour Superstore allies with a golf brand to form a partnership campaign ahead of the… Continue reading PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
Tag: Tie-Up
Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Mid February sees the launch of the latest film-focused partnership between Manchester United and 20th Century Fox promoting Marvel’s latest movie ‘Logan’ A reworked version of the film’s flagship trailer sees the football club liken its all-time top scorer Wayne Rooney to the Marvel hero Wolverine. The spot draws parallels between the England and the… Continue reading Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
The cause-related strand of Nike’s World Cup work kicked off with its pre-competition ‘Lace Up, Save Lives’ campaign. The scheme, fronted by Didier Drogba and developed in partnership with charity RED, urged fans to don red laces on their boots or trainers with all proceeds from sales going towards Aids awareness in Africa.… Continue reading Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
