In a new global campaign to celebrate play and inspire the worldwide football community Chevrolet asks the world ‘What Do You #PlayFor’. The new social and digital global campaign to bring football fans closer to the sport than ever is led by a new web film. It also promotes a new initiative… Continue reading Chevy & Man Utd CSR Push Asks ‘What Do You #PlayFor’
Tag: Rooney
Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Following November’s host nation ‘Dare To Be Brazilian‘ campaign and December’s ‘Ordem‘ ball launch, Nike kicks off the main global thrust of its 2014 World Cup work with the launch of its content rich ‘Risk Everything’ participatory platform. Spearheaded by a TV spot starring a set of three key Nike player ambassadors – Wayne… Continue reading Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
