Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global ‘Play Until They Can’t Look Away’ and in the US the creative champions the US Women’s National Team through executions fronted by star players Lindsey Horan and Trinity Rodman. … Continue reading Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman
Tag: Local Market
PepsiCo Chip Brand’s Local South African ‘No Lays No Game’ Kicks-Off Ahead Of UEFA Champions League
PepsiCo crisps brand Lays launched a late May digital South African strand of its ongoing ‘Knock Knock’ UEFA Champions League campaign with creative fronted by former Leeds United FC and national team legend Lucas Radebe. The former centre back – who notched up 70 caps for South Africa, 201 for Leeds and 113 for… Continue reading PepsiCo Chip Brand’s Local South African ‘No Lays No Game’ Kicks-Off Ahead Of UEFA Champions League
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension. Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
‘Saman (Together)‘ With Coca-Cola Activates World Cup in Iceland With Thunder Clap Spot
Coca-Cola’s local World Cup work leveraging Russia 2018 includes an Icelandic commercial called ‘Together’ which aims to connect with Icelandic football fans by embracing the country’s recent soccer success through their famous fan ‘Thunder-Clap’ The commercial, which is titled ‘Saman with Coca-Cola’, was first launched on 12 June ahead of the start of the… Continue reading ‘Saman (Together)‘ With Coca-Cola Activates World Cup in Iceland With Thunder Clap Spot
Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
Powerade is activating its rights as an official partner of the 2018 FIFA World Cup with an Australian, local market campaign called ‘Always Forward’. Parent company and long-time FIFA partner Coca-Cola’s South Pacific division debuted the first phase of the campaign in May. Developed in harness with sport and entertainment agency Gemba and… Continue reading Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
