Mid-February saw KFC Canada team up with Toronto Raptors star and brand ambassador Gary Trent Jr to design, open and promote its first ever winter basketball court in the country through an initiative called ‘Buckets Are Life’ Developed with the Narrative agency, KFC’s inaugural, regular size outdoor branded basketball court was designed to be suitable for… Continue reading KFC ‘Buckets Are Life’ Winter Outdoor Canadian Basketball Opened By Toronto Raptors’ Trent Jr
Tag: Toronto Raptors
McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
February saw McDonald’s Canada leverage Toronto Raptors’ Pascal Siakam participation in the 2023 NBA All-Star Game by introducing a new, limited edition ‘Siakam Swirl McFlurry’ and promoting it through an integrated campaign timed to coincide with the 17 to 19 NBA All-Star Weekend. McDonald’s Canada developed the new ‘Siakam Swirl McFlurry’ in collaboration with the… Continue reading McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages
Coors Light, the Official Beer of the Toronto Raptors, is helping fans to chill out and stay relaxed as games become increasingly vital in the closing stages of the NBA season by offering them a limited edition, weighted hoodie through a social contest. As the NBA regular season reaches a tense close, hoops supporters… Continue reading Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension. Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Raptors Sponsor Tim Hortons Leverages NBA Finals With Super Fan Nav Bhatia ‘Courtside Seat A12’
Launched to leverage Game Six of the NBA Finals, Toronto Raptors partner Tim Hortons activated through the story of super fan Nav Bhatia: who has sat in the same courtside seat – A12 – for 24 years. Canada’s largest fast food restaurant chainhas sponsored the only NBA team in Canada – The Toronto Raptors… Continue reading Raptors Sponsor Tim Hortons Leverages NBA Finals With Super Fan Nav Bhatia ‘Courtside Seat A12’
Gilmore Hosts Airbnb/MLSE Air Canada Centre Leafs & Raptors Overnight VIP Stay
Airbnb Teams Up With Toronto Maple Leafs and Toronto Raptors to Offer Overnight Experience at Air Canada Centre November saw Airbnb team up with Maple Leaf Sports & Entertainment (MLSE) on a competition offering two people the ultimate sports weekend experience at Air Canada Centre. MLSE owns both the Toronto Raptors NBA team… Continue reading Gilmore Hosts Airbnb/MLSE Air Canada Centre Leafs & Raptors Overnight VIP Stay
BMO’s Real-Time Activation Of Raptors NBA Play-Off Games
The Bank Of Montreal Financial Group (BMO) is amplifying its Toronto Raptors sponsorship via low latency experiential work as Canada’s only NBA team enters the play-offs after its best regular season ever. The bank is taking advantage of the positive sentiment around the team and interest in the higher-profile games with a play-off push… Continue reading BMO’s Real-Time Activation Of Raptors NBA Play-Off Games
Toronto Raptors ‘We The North’ Embraces Difference
In the days immediately before the Toronto Raptors take on the Brooklyn Nets in the play-offs, Canada’s only NBA team rolled out a fresh campaign that aims to unite the nation’s basketball fans by reversing long held perceptions and shattering myths about the franchise’s supposed (non-US) lack of status and validity. Long mocked by… Continue reading Toronto Raptors ‘We The North’ Embraces Difference
