Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Tag: Indian Olympic Association
Ads, Anthems & E-Books Lead Edelweiss’ Expansive IOA #iAmTeamIndia Support Campaign
Insurer Edelweiss’ multi-platform #iAmTeamIndia campaign aims to generate support for the Indian Olympic team and spans traditional advertising, interactive digital and social assets, an inspirational anthem and an e-book which urges the nation’s athletes to ‘Go fearless, entire India is with you’. Edelweiss, the official Indian Olympic Association sponsor (IOA), has worked with Scarecrow… Continue reading Ads, Anthems & E-Books Lead Edelweiss’ Expansive IOA #iAmTeamIndia Support Campaign
