As the rights-owner (eg Tokyo 2020 medal reveal), the sponsors (eg Omega and Toyota) and the national associations (eg Team GB, New Zealand and Australia) all launch content to build buzz, excitement and support one year ahead of the start of the Tokyo 2020 Olympic Games, the Activative team picks five of its favourite Olympic campaigns from Rio 2016 (with a focus on authenticity and inspiration).
Samsung ‘School Of…’
Nike ‘Unlimited’
Under Armour ‘Rule Yourself – Phelps’
Gatorade ‘The Boy Who Learned To Fly’
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