PlayerLayer Launch Female-Focused ‘Girls Belong’ Collaborative Campaign

Sportswear company PlayerLayer teamed up with end-to-end sports consultancy 6EZ Group for the first chapter of its ‘Girls Belong’ collaboration campaign which builds on the Nottingham based apparel brand’s underlying #Belong marketing platform and aims to encourage girls to participate in sport by creating an environment where everyone belongs.   The partnership, which adds two… Continue reading PlayerLayer Launch Female-Focused ‘Girls Belong’ Collaborative Campaign

Nike’s ‘Unlimited’ Rio Ambush Continues With Everyman ‘Unlimited You’ Coinciding With Opening Ceremony

A day ahead of the Rio 2016 opening ceremony, Nike rolled out the latest phase in its ongoing Olympic ‘Unlimited’ ambush with a new spot depicting everyday athletes as well as sports stars achieving incredible goals.   The commercial, called ‘Unlimited You’, focuses the attention on the consumer everyman rather than Nike’s stable of star… Continue reading Nike’s ‘Unlimited’ Rio Ambush Continues With Everyman ‘Unlimited You’ Coinciding With Opening Ceremony