Narrated by Commonwealth Games England President Denise Lewis, Commonwealth Games England marked six months since the UK lockdown began via a new spot, titled ‘Living Through History’, which celebrates the work that Team England has done to maintain preparation, excitement and enthusiasm as the country builds towards the Birmingham 2022 Commonwealth Games. The objective is to highlights the adaptability and commitment that… Continue reading Team England Pandemic-Linked ‘Live Through History’ Spot Builds Up To Birmingham 2022
Tag: Denise Lewis
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
