As the first tennis major of the year grinds into gear, Australian Open major sponsor Kia Motors are inviting tennis fans to join its Fan Of The Day image-led initiative and boost engagement and excitement. Every day throughout the tournament Kia is looking for the most conspicuous and enthusiastic fans at Melbourne Park and awarding… Continue reading Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
Tag: Online Voting
BP’s ‘Home Team’ Practical To Emotional London2012 Switch
With a month to go before the Games, BP’s Olympic activation is switching its focus from functional facts to emotional patriotism. Work from the official oil and gas sponsor has previously revolved around the practical side of its London 2012 work, with creative focused on fact, the practical work the brand is doing… Continue reading BP’s ‘Home Team’ Practical To Emotional London2012 Switch
Doritos & EA Sports Link on 3D Madden NFL 11 Game
As the play-offs heat up and bring fans ever close to this year’s Miami Super Bowl, two NFL sponsors have collaborated to bring 3D to the record breaking Madden NFL 11 game on Xbox and Playstation. Doritos and EA Sports team up for the Doritos 3-D version – which aims to give fans… Continue reading Doritos & EA Sports Link on 3D Madden NFL 11 Game
