Leveraging RBS 6 Nations fever around of Ireland’s 25 February game against France, shirt sponsor Vodafone produced an advertiser-funded programme (AFP) called ‘Four Days In November’: a documentary about Ireland Rugby’s historic first ever win against New Zealand. To mark the IRFU’s showpiece home game at in the Aviva, RTÉ screened the 52-minute fly-on-the-wall… Continue reading Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Tag: RBS 6 Nations Championship
Kay Fronts England Rugby Shirt Sponsor O2’s Pre- & Post-Game ‘Inside Line’ On Facebook Live
England Rugby shirt sponsor O2 is bringing its long-running, umbrella activation strand – The Inside Line – to life by bringing the Twickenham match day experience live to fans right across the nation via Facebook Live. The initiative – which spans everything from a behind-the-scenes peak into the team’s matchday dressing room to exclusive… Continue reading Kay Fronts England Rugby Shirt Sponsor O2’s Pre- & Post-Game ‘Inside Line’ On Facebook Live
Leverage Increased Rugby Interest Or Go Dark And Avoid Disappearing In A Cluttered Landscape?
Amidst the rugby union juggernaut that is the RBS 6 Nations Championship, rugby brands not directly associated with this blockbuster tournament are facing one of the industry’s standard strategic dilemmas: should they attempt to leverage increased interest in the sport associated with its dominant property via ambush work, or should they go dark in terms… Continue reading Leverage Increased Rugby Interest Or Go Dark And Avoid Disappearing In A Cluttered Landscape?
England Rugby Sponsor Mitsubishi Launches Film Focusing Smart Thinking & Player Preparation
The latest activation phase of Mitsubishi Motors’ Rugby partnership revolves around a film exploring how England Rugby players prepare for games with a focus on smart on-field decision making. The spot from the RFU’s Official Performance Partner features current forward stars Maro Itoje, Courtney Lawes and Mako Vunipola and it aims to showcase some… Continue reading England Rugby Sponsor Mitsubishi Launches Film Focusing Smart Thinking & Player Preparation
