Amidst the rugby union juggernaut that is the RBS 6 Nations Championship, rugby brands not directly associated with this blockbuster tournament are facing one of the industry’s standard strategic dilemmas: should they attempt to leverage increased interest in the sport associated with its dominant property via ambush work, or should they go dark in terms… Continue reading Leverage Increased Rugby Interest Or Go Dark And Avoid Disappearing In A Cluttered Landscape?
Tag: Leverage
Addison Lee Ambushes RWC With Branded Cab Spotters Discounts Social Promo
Licensed minicab company Addison Lee targets Millennials with a Rugby World Cup guerrilla initiative that offers Twitter and Instagram users discounts for spotting its tournament branded vehicles. The brand has wrapped 20 cars in the different flags of the participating nations and is challenging social media users to Tweet or Instagram a picture of… Continue reading Addison Lee Ambushes RWC With Branded Cab Spotters Discounts Social Promo
NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
It’s impossible for Americans to resist the lure of ‘March Madness’, even the NBA, which could technically be described as the NCAA basketball tournament’s biggest competitor, has embraced college hoops with its own campaign leveraging the 2015 tournament called ‘The Dance Never Ends’. The National Basketball Association (NBA) might well be a direct competitor of… Continue reading NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
Anti-Slavery Charity Work Leverages ’12 Years A Slave’ Oscar Win
Leveraging media interest in the Academy Awards, anti-slavery charity Hope for Justice has rolled out a tactical good cause guerrilla style campaign to highlight the tragedy of modern slavery. Leveraging publicity surrounding this year’s ‘best Picture’ Oscar winner ’12 Years a Slave’, the organisation and its agency Dare has launched a print and Twitter… Continue reading Anti-Slavery Charity Work Leverages ’12 Years A Slave’ Oscar Win
