Tag: Branded Vehicles

Addison Lee Ambushes RWC With Branded Cab Spotters Discounts Social Promo

Licensed minicab company Addison Lee targets Millennials with a Rugby World Cup guerrilla initiative that offers Twitter and Instagram users discounts for spotting its tournament branded vehicles.   The brand has wrapped 20 cars in the different flags of the participating nations and is challenging social media users to Tweet or Instagram a picture of… Continue reading Addison Lee Ambushes RWC With Branded Cab Spotters Discounts Social Promo

BMW RFU SweetChariot Comp Drives Rugby Fans Home

As the Six Nations got underway last weekend new Rugby Football Union (RFU) sponsor BMW leveraged the excitement around the England rugby team by rolling out additional elements to its multi-platform ‘Sweet Chariot’ campaign.   Building on the Twickenham-based team’s ‘Swing Low,, Sweet Chariot’ anthem, a home crowd favourite that was originally an historic American… Continue reading BMW RFU SweetChariot Comp Drives Rugby Fans Home