Heineken, the new Formula 1 exclusive global beer partner, begins its new sponsorship at the recently renamed Formula 1 Gran Premio Heineken D’Italia 2016 with an ‘F1 All Stars v Football Legends’ charity five-a-side match in the Monza pit straight in an Italian earthquake CSR activation. While the core global programme within the beer… Continue reading Heineken Blends F1 & UEFA CL Sponsorship Via Monza GP 5-A-Side Earthquake CSR Activation
Tag: Blending Properties
NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
It’s impossible for Americans to resist the lure of ‘March Madness’, even the NBA, which could technically be described as the NCAA basketball tournament’s biggest competitor, has embraced college hoops with its own campaign leveraging the 2015 tournament called ‘The Dance Never Ends’. The National Basketball Association (NBA) might well be a direct competitor of… Continue reading NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
