Heineken, the new Formula 1 exclusive global beer partner, begins its new sponsorship at the recently renamed Formula 1 Gran Premio Heineken D’Italia 2016 with an ‘F1 All Stars v Football Legends’ charity five-a-side match in the Monza pit straight in an Italian earthquake CSR activation. While the core global programme within the beer… Continue reading Heineken Blends F1 & UEFA CL Sponsorship Via Monza GP 5-A-Side Earthquake CSR Activation
