Leveraging RBS 6 Nations fever around of Ireland’s 25 February game against France, shirt sponsor Vodafone produced an advertiser-funded programme (AFP) called ‘Four Days In November’: a documentary about Ireland Rugby’s historic first ever win against New Zealand. To mark the IRFU’s showpiece home game at in the Aviva, RTÉ screened the 52-minute fly-on-the-wall… Continue reading Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Tag: Ticket Competitions
Bolt Fronts Visa Europe WC Work & Samba Celebrations Lead Its Global Campaign
Visa splits its international World Cup activation between a Bolt-Fronted European campaign and a global web hub initiative focusing on international samba celebrations. While local markets run individual competitions primarily across social platforms. Visa Europe is another Brazil 2014 sponsor fronting its international (Europe and beyond) World Cup activation with its star athlete… Continue reading Bolt Fronts Visa Europe WC Work & Samba Celebrations Lead Its Global Campaign
