Long-time Capital One NCAA March Madness celebrity endorsers Spike Lee, Charles Barkley and Samuel L Jackson again front the finance brand’s tournament activation in 2021 starring in a seven-strong series of road trip ads running across national television as well as digital and social channels. The spots see the group head for Indianapolis for… Continue reading Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
Tag: Capital One
Jackson, Lee & Barkley In Capital One’s ‘Road Trip To The Final Four’ Revival
Three big names stars – actor Samuel L Jackson, director Spike Lee and NBA legend Charles Barkley – link up for a ‘Road Trip to the Final Four’ in NCAA partner Capital One’s new campaign leveraging March Madness. A six-spot series spearheads the sponsorship campaign for the 2016 college basketball tournament. The first… Continue reading Jackson, Lee & Barkley In Capital One’s ‘Road Trip To The Final Four’ Revival
Capital One Cup Final’s Twitter-Based ‘Own The Arch’ & Remote Defender
The Football League and tournament sponsor Capital One gave fans on Twitter the chance to decide the colour of the Wembley arch for the final as part of the campaign to generate engagement and awareness of the Capital One Cup final between Chelsea and Tottenham Hotspur. The social media vote saw the lighting scheme… Continue reading Capital One Cup Final’s Twitter-Based ‘Own The Arch’ & Remote Defender
