Adidas Football’s promotion campaign pushing its new ‘Cold Blooded SS18 Pack’ positions the boots as the ultimate weapons of creativity The campaign revolves around three Adidas’ star player ambassadors – Paul Pogba, Leo Messi and Luis Suárez – who take the director’s seat (well, some semblance of creative control) for their own films. … Continue reading Adidas Football Stars Say ‘Watch Me Create’ In ‘Cold Blooded SS18 Collection’ Launch Campaign