Intersport France #RunTheSpring Challenge Offers Discounts Based On Customer 1km Run Time

French sports apparel retailer Intersport has allied with Nike to launch an innovative campaign, called #RunTheSpring, which gives discounts to customers who run 1km in under five and a half minutes.   Under the seasonal auspices of welcoming the end of Winter and the start of Spring and the outdoor running season, the retailer worked with agency Les… Continue reading Intersport France #RunTheSpring Challenge Offers Discounts Based On Customer 1km Run Time

Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership

The giants of German football have unveiled an exclusive partnership with Apple’s music streaming service   This musical collaboration sees FC Bayern players and staff not only curate personal playlists, but also generate unique content for Apple Music – such as football-related videos and interviews.   The Bayern players will offer fans insight into and… Continue reading Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership