Prior to the first tennis Grand Slam of the year, the Australian Open in Melbourne Park, sponsor Mastercard unveiled the country’s first ‘Wheelchair Ballkid Pilot Program’ to demonstrate the potential of wheelchair users to be ballkids in tennis tournaments around the world. The payments giant worked with PR agency Eleven, creative technology production company Streaker… Continue reading Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven
Tag: Streaker
Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign
German sportswear giant PUMA again teamed up with bespoke design house Noah for a tennis led collaboration collection promoted through a cheeky, comic campaign playing on the sporting streaker tradition titled ‘Winning Streak’. The collection itself was inspired by the intersections of sport and style and PUMA products in the 1970s – the heyday… Continue reading Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign
Ambush The Super Bowl Online Via A Digital Streak
At $4m for a 30-second spot, Super Bowl commercials are beyond the budget for 99.9% of marketers, but Digital Streaker challenged the Super Bowl status quo by providing smaller brands with a risqué yet economical opportunity to generate awareness during this year’s Big Game. As an alternative to the multi-million dollar blockbuster Super Bowl… Continue reading Ambush The Super Bowl Online Via A Digital Streak
