Early April saw Mercedes-Benz leverage its status as a Global Sponsor of the Masters Tournament through its first event-dedicated digital channels with a mix of entertainment and utility content built around the auto brand’s golf ambassadors and promoting the launch of its new GLE Coupé. Its tournament-specific informative, image-led and video content pieces –… Continue reading New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters
Tag: Online Magazine
Diet Coke’s Oscars Work Led By Live Twitter Bingo & TV Spots
Diet Coke leveraged the Academy Awards by running three commercials during the Oscars telecast – including two new spots. The two new 15-second ads focused on the liquid itself: one was called ‘Tall, Dark and Handsome’, while the other was ‘Afternoon Delight’. The third commercial was a 30-second ad, called… Continue reading Diet Coke’s Oscars Work Led By Live Twitter Bingo & TV Spots
Kids Lead Medibank #WePlay Aussie Open Recreations
Medibank’s Australian Open #WePlay content-led initiative revolved around the creative idea of having a cast of kids replay each day’s major and memorable moments from the tournament. The health insurer basically rebuilt a set of the centre court and created 32 kids costumes (based on what the tournament’s main stars will wear) in order… Continue reading Kids Lead Medibank #WePlay Aussie Open Recreations
Ecover Sponsor WWF’s Blue Mile Aquatic Challenge
The Blue Mile campaign is an international WWF initiative aimed at raising awareness of the pollution and degradation of the world’s waterways. Environmentally friendly household products brand Ecover has signed on as the principle sponsor of the 2011 initiative. The campaign’s objective is to raise funds to protect waterways through a series of aquatic challenge… Continue reading Ecover Sponsor WWF’s Blue Mile Aquatic Challenge
