To leverage the fact that the Christmas Day USA sports landscape is dominated by basketball, NBA partner Nike launched its ‘Bring Your Game’ campaign on 25 December exploring the theme that there is no single blueprint for today’s brilliant ballers. The festive season campaign is spearheaded by seven key members of Nike’s basketball endorser… Continue reading Nike Basketball ‘Bring Your Game’ Links NBA Xmas Games To Glut Of Great Players
Tag: Festive Campaign
Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes
Driving engagement through the festive season with an advent calendar countdown is an obvious way to serve fans property-related content on a regular basis – and teaming up with sponsors to open those daily doors is another no brainer. But is the smartest seasonal tactic to work with a single sponsor across advent, or… Continue reading Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes
Ping Product Placement In Golfer Watson’s ‘Bubba Claus’ Charity Rap Video
Following on from his famous ‘Bubba Craft’ stunt comes a Bubba Watson charity Christmas song called ‘Bubba Claus – The Single’. A track so bad that it has to be heard to be believed. With front-and-centre product placement from the golfer’s equipment partner Ping, the rap video sees the former Masters winner ask… Continue reading Ping Product Placement In Golfer Watson’s ‘Bubba Claus’ Charity Rap Video
