Tag: Brand Endorsers

‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)

While Glastonbury’s officially designated ‘Campaign Of The Year was its partnership with the NHS Blood And Transplant (NHSBT) on a blood donor recruitment drive called ‘Be This Year’s Headline Act’, the festival and the campaign were somewhat ambushed by trendy boot brand Hunter and its ‘Be A Headliner’ campaign.   While the NHSBT initiative was… Continue reading ‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)

Adidas ‘Boost’ Launch Spans Star Events & Local Runs

After a few weeks of traditional and PR and digital hype (including this online teaser film…)     Adidas launched its new Boost premium running brand on 13 February with a glitzy New York launch event starring heavyweight athlete brand ambassadors Yohan Blake and Haile Gebrselassie.     Both Jamaican Blake (the 100-metre world champ and… Continue reading Adidas ‘Boost’ Launch Spans Star Events & Local Runs