Tag: Brand Jacking

Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival

With its strictly limited number of commercial partnerships, ban on stage-side logos and famous on-site brand restrictions, it is inevitable that a slew of brands are going to try and unofficially leverage the event through simple brand jacking.   After all, social media brand jacking is a fairly straightforward and very economical tactic to leverage… Continue reading Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival

Rapper Brand Jacks Unaired AT&T Spot For Album Promo

Less of an eclectic, odd-couple partnership, this is pure ‘brand jacking’.   Early April saw hip hop insider Karen Civil release a promotion for rapper Future’s new album Honest in the form of a video for his single ‘You Deserve’ which samples footage from AT&T’s former ‘It’s Not Complicated’ ad campaign.   Some may call… Continue reading Rapper Brand Jacks Unaired AT&T Spot For Album Promo