For the 2021/22 season, Siemens leveraged its FC Bayern partnership through a socially responsible video series called #Overcome which saw a team of seven celebrity ambassadors share their own stories about the biggest challenges of their lives and how they overcame them (spanning contemporary social topics) in order to inspire viewers and fans not to… Continue reading Overcome – Siemens & FC Bayern
Tag: Emotional
NFL/NBC’s Inspirational New NFL Season ‘Together We Make Football’
Two weeks before the new season kicks off, the NFL and broadcast partner NBC relaunch their joint ‘Together We Make Football’ campaign with an invitation to all fans to share their own inspirational football stories. Essentially a season-opening Super Bowl ticket competition, this initiative encourages consumer-created (film and/or photo) content that sees fans socially… Continue reading NFL/NBC’s Inspirational New NFL Season ‘Together We Make Football’
BP’s ‘Home Team’ Practical To Emotional London2012 Switch
With a month to go before the Games, BP’s Olympic activation is switching its focus from functional facts to emotional patriotism. Work from the official oil and gas sponsor has previously revolved around the practical side of its London 2012 work, with creative focused on fact, the practical work the brand is doing… Continue reading BP’s ‘Home Team’ Practical To Emotional London2012 Switch
