Title sponsor HSBC continues to inject innovation, dynamism and a contemporary groove into golf by bringing music to the Abu Dhabi HSBC Championship driving range and bringing four star players and a DJ to the on-course decks. A year after the tournament became the first European Tour event to allow shorts during practice rounds,… Continue reading Players (& DJ) Mix Music On Abu Dhabi HSBC Championship Driving Range Decks In Golf First
Tag: DJ
Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Puma celebrates its launch campaign for Arsenal’s new 2015-16 home kit with a 15 June campaign ‘#PoweredByFans – #Forever Arsenal’ led by both a short online film and a live event at the Emirates. The short film, posted online at Puma’s website (www.puma.com/arsenal) and screened at the Emirates stadium event, aims to celebrate the… Continue reading Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
H&M Coachella Activation Led By Collection Launch
To activate its fifth year as a lead sponsor of California music festival Coachella, H&M’s multi-channel campaign offered festivalgoers and fashionistas a comprehensive set of utilities, experiences and parties and once again used its sponsorship as a launch platform for a new collection and a new designer partnership. H&M, one of the six lead… Continue reading H&M Coachella Activation Led By Collection Launch
