Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending

Don’t worry about melting make-up or messing-up your hair at Coachella Valley Music & Arts Festival this year, as the objective of the Sephora Collection onsite brand experience is to keep festivalgoers primped all weekend-long – no matter the music or the weather.   The festival’s official beauty sponsor has created a free brand experience… Continue reading Sephora ‘Coachella Experience’ Blends Make-Up & Music Via Beauty Bars & Instagram Vending

Vodafone’s Own ‘London Fashion Week’ Nail Polish

Vodafone, title sponsor of Vodafone London Fashion Weekend, spearheaded its event marketing on Valentine’s Day by launching its own bespoke Vodafone Nail Varnish.   As principle partner of the UK capital’s fashion week, Vodafone partnered with Nails Inc to developed the specially created Vodafone Red nail polish shade, inspired (unsurprisingly, by the company signature red… Continue reading Vodafone’s Own ‘London Fashion Week’ Nail Polish