The current partnership between the Sony Xperia mobile handset and Made In Chelsea sees the product so embedded into the programme that the deal effectively sees the handset become a member of the show’s cast. Sony signed up as the show’s first product placement partner in April and now Series 8 of E4’s hit… Continue reading Made In Chelsea PP Alliance Sees Xperia Join The TV Cast
Tag: Made In Chelsea
Vodafone’s Own ‘London Fashion Week’ Nail Polish
Vodafone, title sponsor of Vodafone London Fashion Weekend, spearheaded its event marketing on Valentine’s Day by launching its own bespoke Vodafone Nail Varnish. As principle partner of the UK capital’s fashion week, Vodafone partnered with Nails Inc to developed the specially created Vodafone Red nail polish shade, inspired (unsurprisingly, by the company signature red… Continue reading Vodafone’s Own ‘London Fashion Week’ Nail Polish
