Sony raised European football fan engagement and boosted the profile of its Xperia smartphone brand through its UEFA Champions League 2016 sponsorship and connected BT Sport broadcast sponsorship with fan focused, supporter live match reaction video content campaign – a Googlebox style initiative called #ChampionsSofa – running primarily on Twitter. Territory: Global Agency:… Continue reading #ChampionsSofa Sees Sony Activate UEFA Champions League (& BT Sport) Via Fan Reaction Social Video
Tag: Xperia
Made In Chelsea PP Alliance Sees Xperia Join The TV Cast
The current partnership between the Sony Xperia mobile handset and Made In Chelsea sees the product so embedded into the programme that the deal effectively sees the handset become a member of the show’s cast. Sony signed up as the show’s first product placement partner in April and now Series 8 of E4’s hit… Continue reading Made In Chelsea PP Alliance Sees Xperia Join The TV Cast
Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Throughout the autumn Sony has been globally and locally activating its sponsorship of the latest Bond film with all sorts of secret agent style marketing initiatives (from the global, multi-category ‘Intelligence Gathered’ initiative to local Xperia-specific virals. But few cinema-goers will have been as intrigued as those seated in one Norwegian cinema to… Continue reading Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Sony Ericsson’s Fouresquare Final Fan Hunt
With a tactic that neatly fits the brand’s service and specialisation, Sony Ericsson leveraged its Champions League rights with an innovative London location-based ‘social media meets mobile’ campaigns to build awareness of the sponsorship and showcase capability of Xperia range. As part of Sony Corporation’s existing agreement 2009-2012 with the UEFA Champions League, Sony Ericsson is… Continue reading Sony Ericsson’s Fouresquare Final Fan Hunt
