Heineken’s new US five-year, $50m sponsorship deal to be the official beer of Major League Soccer kicks off with a low-key, fan-focused new 2015 season campaign by urging fans to share their matchday experience with the brand through #SupporterSunday. Twitter-led #SupporterSunday rolled out on opening weekend and asks supporters to share their pictures and… Continue reading Heineken Kicks-Off MLS Partnership With Twitter-Led #SupporterSunday
Tag: Fouresquare
Bombay Sapphire’s Tribeca Film Festival NYC Activation
In 2012 the upmarket gin brand extended its official sponsor status of the iconic Tribeca Film Festival with a suite of initiatives all aimed at enhancing the film fan’s experience. The spirits sponsor’s work ranged from classic premium brand hospitality and traditional ticket giveaways, to online utilities, Twitter-based interaction and Foursquare integration. … Continue reading Bombay Sapphire’s Tribeca Film Festival NYC Activation
Amex SXSW Jay-Z Sync Show Gives Online Twitter & YouTube Cyber Crowd Control
American Express ‘s ‘Amex Sync Show’ featuring Jay-Z at South By SouthWest (SXSW) on March 8 was not only YouTube live- streamed on the brand’s channel, but also offered song requests via Twitter. Fans were offered the chance to choose the songs for Jay-Z to perform by tweeting their song request with the… Continue reading Amex SXSW Jay-Z Sync Show Gives Online Twitter & YouTube Cyber Crowd Control
Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
PepsiCo, in its fourth year as platinum sponsor of South By Southwest (SXSW), is spearheading its festival activation with its ‘What If? Unconference’ Reflecting the creative thinking and cutting edge technology that lie at the heart of SXSW, the idea is create a brand-owned, rich, engaging festival goer thinking experience. Attendees at the… Continue reading Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
Sony Ericsson’s Fouresquare Final Fan Hunt
With a tactic that neatly fits the brand’s service and specialisation, Sony Ericsson leveraged its Champions League rights with an innovative London location-based ‘social media meets mobile’ campaigns to build awareness of the sponsorship and showcase capability of Xperia range. As part of Sony Corporation’s existing agreement 2009-2012 with the UEFA Champions League, Sony Ericsson is… Continue reading Sony Ericsson’s Fouresquare Final Fan Hunt
Kingfisher’s Octoberfest Pushed Via Twitter & Social
  The Great Indian Octoberfest, a music festival sponsored by beer brand Kingfisher Premium, kicks off in Bangalore on 22 October forming one of India’s largest festivals. Kingfisher backs the musical carnival under its umbrella communications banner – ‘Enjoy the good times’ and Kingfisher Premium promotional work promises ‘three continuous days of electrifying musicals… Continue reading Kingfisher’s Octoberfest Pushed Via Twitter & Social
