PepsiCo, in its fourth year as platinum sponsor of South By Southwest (SXSW), is spearheading its festival activation with its ‘What If? Unconference’ Reflecting the creative thinking and cutting edge technology that lie at the heart of SXSW, the idea is create a brand-owned, rich, engaging festival goer thinking experience. Attendees at the… Continue reading Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
