Xbox Live Signs Up Marcus Rashford and Willian For FIFA 17 Light-Hearted Showdown Spot

Xbox has released an Xbox Live campaign called ‘For When It Really Matters’ that features two young footballing stars from the English Premier League – Willian (Chelsea) and Marcus Rashford (Man Utd) – to promote the launch of its Flagship FIFA 1 game.   The campaign, developed in harness with creative agency McCann London, launched… Continue reading Xbox Live Signs Up Marcus Rashford and Willian For FIFA 17 Light-Hearted Showdown Spot

Amex SXSW Jay-Z Sync Show Gives Online Twitter & YouTube Cyber Crowd Control

  American Express ‘s ‘Amex Sync Show’ featuring Jay-Z at South By SouthWest (SXSW) on March 8 was not only YouTube live- streamed on the brand’s channel, but also offered song requests via Twitter.   Fans were offered the chance to choose the songs for Jay-Z to perform by tweeting their song request with the… Continue reading Amex SXSW Jay-Z Sync Show Gives Online Twitter & YouTube Cyber Crowd Control