Heineken’s new US five-year, $50m sponsorship deal to be the official beer of Major League Soccer kicks off with a low-key, fan-focused new 2015 season campaign by urging fans to share their matchday experience with the brand through #SupporterSunday. Twitter-led #SupporterSunday rolled out on opening weekend and asks supporters to share their pictures and… Continue reading Heineken Kicks-Off MLS Partnership With Twitter-Led #SupporterSunday
