MasterCard’s ‘Rock The Red Carpet’ campaign leveraged its Grammy’s rights across multiple platforms with a primary focus on linking its LA on-the-ground bus-based makeover and surprises tour, to its digital and social channels and a programme of branded music events. The campaign actually began in November 2015 during the holiday season with a Grammys… Continue reading MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
Tag: Road Show
Scotiabank Comic/Community ‘5th Season’ For NHL 2014/15
As the puck drops for the new NHL season, the league’s official bank Scotiabank launches a fun multi-channel campaign based around the idea that in Canada there are five seasons – nature’s four seasons (Spring, Summer, Fall, Winter) and Hockey Season. The Fifth Season campaign, which spans TV, social, digital, print, outdoor, experiences and… Continue reading Scotiabank Comic/Community ‘5th Season’ For NHL 2014/15
Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Like most major international events, the Ryder Cup linked with host nation’s national tourism organisation ‘Visit Scotland’ which ran an integrated multi-channel campaign that dovetailed neatly with its ongoing marketing programme and focused on positioning the country as the home of golf. With the tournament watched live, in-person by around 250,000 spectators and a… Continue reading Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
